Prompt Workshop
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I am preparing an e-commerce product detail page to sell {{product item}} online. The target customer is {{target audience persona}}, and the price range is {{price range}}. Visitors scroll through the page from top to bottom, and most drop off before reaching the bottom. The key differentiating factors I have are: {{key differentiating factor}}
Please divide the work into two phases. In Phase 1, focus purely on the structural flow and section layout (what to show and in what order). In Phase 2, we will write the exact copy for each screen based on the approved outline. For now, execute only Phase 1.
Before starting Phase 1, ask up to 3 essential questions about missing information needed to optimize the section structure. Once I provide the answers, incorporate them into the final structural outline. If you need no further information, explicitly state that and proceed immediately.
Present the structural outline as a Markdown table with the following columns in order: "Order · Section Name · Core Content to Show · Strategic Reason for Placement · Required Assets/Visuals". Keep the total flow between 8 and 12 sections, and add an extra explanatory line below the table for both the first and last sections explaining why they must occupy those positions. Below the table, identify and mark the exact "Instant Conversion Point" where an engaged buyer would likely click 'Buy Now'.
Do not invent materials, certifications, reviews, or metrics that I haven't mentioned. If you believe specific data is required, list it under the "Required Assets/Visuals" column as an item I need to prepare.
- Material What the AI needs to know ×1
- Work What to do, and how ×2
- Output What comes back, in what shape ×2
A common mistake when creating product detail pages is dumping all product specs at once and asking the AI to "organize it nicely." This results in a generic list where materials, dimensions, colors, and shipping info are jumbled together without sales psychology. What truly matters in a sales page outline is not the wording, but the sequence. What you show in the hero section determines half of your conversion rate.
Read the full explanation · 3 paragraphs
The Context in the first paragraph includes the buyer persona, price range, and the critical premise that "most visitors bounce before scrolling to the bottom." This single instruction keeps the AI from burying critical selling points down below. Persuading someone to buy a $30 item requires a different sequence and evidentiary depth than selling a $300 item, making the price range essential for structuring the narrative.
The second paragraph splits the task into two clear stages. If you ask for layout and copywriting at the same time, the AI rushes the section hierarchy and wastes its tokens polishing weak copy. Finalizing the structure first ensures you never throw away drafted copy just because the section sequence was flawed.
The third paragraph triggers proactive clarification. Crucial e-commerce details like shipping lead times or return policies are often omitted because we take them for granted; letting the AI ask first uncovers these blind spots. Capping it at 3 questions prevents endless back-and-forth. The Format requirements—specifically the "Strategic Reason for Placement" column—give you logical leverage to review and debate the flow, while the "Required Assets/Visuals" column instantly turns into your photoshoot and design checklist.
Unfamiliar terms? See Aha AI: chain-of-thought, output-format
Compared with a bad example
Write a detail page for a floor desk. It is solid wood, folds, and weighs 7 lbs.
This produces a generic template like "Product Intro - Features - Specifications - Shipping Policy." Without specifying the buyer persona, there is no explanation of why folding flat matters to someone living in a studio apartment, nor any strategic thought on the hero banner. Lacking an asset checklist, planning and visual production end up completely disconnected.
Variations
Drafting section copy after the outline is approved
Corresponds to Phase 2. Writing section by section makes it easy to control length and tone, and lets you regenerate only the sections you want to tweak.
Show prompt
Write the exact copy for Section #3 from our approved outline. Keep in mind that {{target audience persona}} is reading this, and structure the output into one bold headline, 2–3 sentences of explanatory body copy, and one image caption. Use only the provided differentiating factors, and mark any missing information explicitly as "[Information Needed Here]".
Key Differentiating Factors: {{key differentiating factor}}
Auditing an existing product detail page
Optimizes an existing live page instead of building one from scratch. Restricting the output to three key fixes enforces clear strategic prioritization.
Show prompt
We are currently running a product detail page for {{product item}}, but the bounce rate is high. Below is our current section flow. Based on what {{target audience persona}} cares most about at the {{price range}} tier, provide a table highlighting the 3 sections that must be reordered (with reasons) and any critical missing sections. Do not generate new ad copy; focus strictly on sequence optimization and missing components.
Current Section Sequence: {{key differentiating factor}}
Model notes
Some models may skip the clarification step and immediately generate the outline table. If that happens, simply reply: "Please ask me your clarifying questions first."
Some models may skip the clarification step and immediately generate the outline table. If that happens, simply reply: "Please ask me your clarifying questions first."
Last updated 2026-09-02 · Found a mistake? Let us know